Just paying for it, organizing the logistics, researching and vetting doctors and procedures, and providing emotional support when something goes wrong. So, yeah, nothing.
First, I wasn't asking what men were doing to help/support their partners who got implants. I was asking what most guys are doing to physically "improve/change" themselves. (I modified my message to clarify)
Second, I paid for mine and did all the "prep" work you mentioned for myself. Don't fool yourself that most women don't pay for their own procedures
Third, omg you did "prep" and paid for it. That's totally the same as having actual surgery.
Lastly, if penis enlargements were as "simple" as boob jobs, you guys would be competing with each other more than getting it for women. Lol. I'm sure you'd tell yourselves otherwise but...
Thinking about this has made me aware once more, that perceived attractiveness and self value on a society scope is not the same for women and men.
But assuming that men don't try to improve themselves in whatever way is generally wrong. There are a lot of ways men try and improve their skillsets, their health, their relationships, etc.
Some of that they do because of personal choices, but of course there can always be a component of perceived outside, maybe sexual value to those improvements as well.
What is harder to come up with is a direct comparison to womens breast implants for men. The real life dick enlargement photoshop filter would be nice, but outside of some very special kinks, that just doesn't exist in the same way breast implants do. And liposuction, pec-implants, hair transplants, etc. are simply not as common as boobjobs. Also.. honestly, all of that is probably not as sexually relevant as a nice set of big boobs can be.
The most comparable thing in regards to physicality with breast augmentation in my opinion would be body building.
So going to the gym, not only to keep healthy, maybe run a half marathon or prevent back problems - but to actively and rigorously try and build as much muscle mass as possible.
If getting bigger boobs are a way of female hyper-sexualization, then getting bigger muscles could be the comparable masculine counterpart.
Going "XL" is not achievable for most - assuming non consumption of illegal/dangerous substances - maintenance over a long time is a problem, clothes are as well, outside perception can range from super-hot to freak, there are expenses involved, injuries possible and it just takes a lot of time out of a life.
And there are a lot of guys who are doing that, or have done it at some point in their lives.
Bottom line though, there is still no surgery involved. A boob job always has to be the personal motivation and decision of the individual woman. The short term and long term risks and implications, physically and mentally, are just too big to have anyone else try and come in and be the decision maker.
That just leads to a blame game and a stupid squabble of "who has done what and more for whom". Or to depression.
In the end - there are women who like big boobs and get bigger for themselves. That is just good news for me